Advertising
Diamond Trading Company

The diamond industry is aware that mining countries need to train local people for higher skilled jobs if they are to have a sustainable growing economy. Advertising concepts were created for a campaign to educate readers of this process over a period of several months. The key message is to bring attention to Diamond Trading's high standards of training and welfare for their staff and support for the community. Using strong imagery, bold messaging and a structured grid with consistent branding we achieve an appealing and effective advert.