Brand Identity
Rank Trading /
Filonovo

A German holding company wanted to re-brand their Global Trading operation and launch a new retail company. Our brief was to develop a brand strategy, create an overall brand and name the first trading company. The brand needed to have flexibility to adapt for a number of future trading companies. We created names for the ranges of products they will produce, developed the new brand application and rolled it out on brochures, web site, stationery, catalogues and product presentation packs.

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