Elite labels - an experienced clothing label manufacturer needed a new identity to reflect the high end retail brands they work with and their company philosophy to exceed expectations. We refined the whole brand with classic simplicity and a fresh progressive colour. The curve of the āeā reflects their creative flair and is used in their trade advertising for instant recognition and cohesion.
To design the corporate brochure we were given a huge range of labels and it was our role to show the diversity but still retain a clean, uncluttered design layout. Focusing on the techniques for each label we went through a very detailed selection and styling process ready for the photography. The perfectly lit examples showcase the quality of their product to great effect.





