Brand with attitude

Vader retail brand creation

We created an urban brand for basics such as a white t-shirt. Name creation of 'Vader' – we needed something strong, rebellious and cool. Taken from word play on 'Invasion' and playing on people’s associations with ’Space Invaders’ and ‘Darth Vader’, we created a simple effective brand. The styling emphasises the angles of the triangular packaging which packs flat and provides a creative solution in a highly competitive retail environment.

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