What’s brewing

SABMiller digital communications

Delivering interesting stories which impact on the actions of a global brand to national and international audiences is a major challenge. Speed of delivery and hot links to additional information are becoming more important, feedback detailing when this information is viewed, what hot links are actioned and what information is most relevant are vital. We developed a bespoke system to enable SAB Miller to send out information to several different clearly defined audiences and they have regular reports detailing who, when and how often this information was accessed whilst also cleansing their database.

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