Innovative materials

Hollow packaging design

Our client wanted to create a new jeans brand and develop some innovative packaging to showcase the merchandise. Images show a wooden crate to be given away as a keepsake and a branded flip flop hanger.

We created the brand 'hollow' - the name is derived from surf lingo which ties in with an adventurous, outdoor feel. The name also has connections with nature which in turn reflects the wooden packaging material. The textured type effect adds to the casual, edgy feel which would appeal to the target market.

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