Making the decision to work with a first class design agency when you are a small start-up company could be considered by many as an unnecessary financial risk. Rank Trading Ltd (Filonovo) did not have heavy financial backing but we took the decision to invest our marketing budget with KWD Perceptions. Looking back, this has proved to be the best decision we could have made and has helped sky rocket the Filonovo Brand to be one of the leading SwingString manufacturers within our first year.
First impressions really do count especially when you don’t have
a long track record or detailed credentials to give your potential clients. The ability to project a highly professional organization through our corporate identity, website and marketing materials from day one has continued to open doors for us and impress our potential clients. The first comment we receive from 99% of customers is that we have the best, most relevant business card they have ever seen and they will certainly not be forgetting us or what we do in a hurry. KWD Perceptions produced a very unique design for our business cards combining a sample of our product range with an upmarket swing ticket style card. These cards have enabled our sales people to get onto even the most heavily policed stands at leading trade shows worldwide and put them straight in front of the decision makers. This is just the impact we need to give potential clients the confidence to completely change their labeling and brand strategy and work with a new supplier.
It can be a tough decision to invest money in design and marketing in the early days or indeed at any time. We are very pleased that we took the decision to engage the services of KWD Perceptions and can easily credit 50%of our sales turnover to their creative and practical design work and ideas. We would not hesitate to recommend them to any company as a partner.
Christian Rank
Chairman
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